TRANSITION TO DIGITAL

Scale, publish, distribute and manage digital content across multiple channels and platforms. Designed and developed by tech experts and publishers, BaobabSuite is employed by a number of leading media organisations, including the Telegraph Media Group (UK) and Independent, one of Africa’s largest print newspaper groups. It has also recently been customised and deployed to meet the rigorous requirements of Africa’s first news syndication service, African News Agency.

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WHAT DO YOU GET?

IMPROVED EFFICIENCY

Improve efficiency and lower operational overheads through a single view of subscribers and centralised control of content across multiple apps and websites.

REDUCED COSTS

Reduce costs in developing tailor-made, integrated solutions from MBaaS architecture and a wide range of APIs and SDKs.

NO VENDOR LOCK-IN

Freedom to choose multiple app development partners and
reduce risk of vendor lock-in with open content APIs.

INCREASED REVENUE

Multiple options for revenue generation including advertising via Google DoubleClick for Publishers™, numerous subscription options and metering.

FLEXIBLITY

Experiment and modify functionality on an ongoing basis to both inform and support the long-term evolution of your digital strategy.

EXCEPTIONAL PERFORMANCE

High-performance cloud services tailored towards superior
search and archive facilities.

CORE CONTENT

REDISTRIBUTION MODULE

Adaptive Streaming

Content Syndication

Digital First Module

Cloudsearch API

App Store Integration

Private Payment Gateway

Digital Rights Management

Video Transcoding

CONTENT SYNDICATION
AND VIDEO STREAMING

  • Content integration via modular plugin API framework
  • Baobab WordPress API and plugin set
  • Global newswire and photo stream API
  • Encryption and subscription-based feed services
  • JSON feed services
  • Media Player compliance JWPlayer and Bitmovin
  • Social Publishing API (Facebook, Twitter)
wordpress
amazon
elasticsearch

Brands we partner with