How brands can use augmented reality in Valentine’s Day campaigns

Valentine’s Day is one of the biggest days of the year for those teams responsible for planning marketing campaigns for their brands, allowing marketers to connect two or more people together in a way that that drives engagement by making use of social media and community channels.

And by connecting two or more people, you’re ticking all the boxes when it comes to social media algorithms.

But what happens when the market is saturated with millions of videos, blog posts, photo galleries, awkward social media competitions and infographics? There’s only so much brands can do these days, considering everything you’ve thought of has probably been said and done.

Targeting the younger generation for higher conversions requires a trending concept. So how can brands increase the likelihood of their marketing campaigns being successful in 2020?

Even though augmented reality has been around for a long time, it has evolved to become simpler and more user-friendly for anyone wanting to experience AR. In just a few steps, you can have audiences engaging with your Valentine’s Day campaign that will ensure top-performing KPIs.

Want to try it? Click here to try a campaign for free.

Here’s a simple idea to get you started. Record a short video with a Valentine’s Day message. Upload your picture, and then upload your video to overlay the picture. Link it to your Facebook page.

Your users can download the Augmenta mobile app for free on Google Play or the App Store to scan your campaign.

If you like it, you can create your very own marketing campaign by purchase credits that will allow more people to immerse themselves in your AR campaign.

If you require help, contact us and we will get back to you as soon as possible.

Watch: How to create your Valentines Day AR campaign