According to tech projections, there were expected to be one-billion augmented reality (AR) users by 2020. This means the man on the street is adapting to augmented reality as technology becomes more user-friendly.

When it comes to online distribution and consumption of content, most businesses acknowledge that community engagement is one of their highest priorities as a return on marketing investment. The more users that engage with a brand, the more they learn to trust and respect a product offering.

It makes sense then that more forward-thinking brands are looking to augmented reality (AR) as a way to win audience attention as users constantly crave something new to capture their interest.

The days of content marketing teams relying on basic video, graphics and posts to capture their audience’s attention have passed. It’s time for brands to embrace technology that will excite their audiences and allow them to grow digital communities through these unique digital interactions. Today’s user – from a child to a grandparent – wants more.

The days of content marketing teams relying on basic video, graphics and posts to capture their audience’s attention have passed

Imagine a grandmother scanning a birthday card created by her gen-z grandchild, which triggers a video message of her grandchild singing happy birthday? This is how technology has advanced.

It’s no wonder the tech world has such an optimistic outlook on the potential of AR to become a regular part of our daily lives.

When scanning the web for a user-friendly augmented reality app, it’s difficult to know which one is going to be effective and cost-friendly – or free.

Augmenta is a step ahead of the game. Anyone can make use of the app in a few simple steps – and you can start by downloading the Augmenta app and using it for free. It’s simple and quick to create your own AR campaign, and if you want to enable more users to scan your campaign, then the cost of more credits is about the same price as buying a take-away on a Monday night.

Watch this step-by-step tutorial:

Also read: See how easy it is to create a Valentine’s Day message. Dare to be different!